Educator Mogeen Hairschool
When it comes to hair colouring, Abby Smith is one of the most exciting exponents of her craft. She has become one of the most in-demand colourists within the industry today, as both a colourist and technical educator. Credited in 2014 and 2015 as one of the ‘Top 5 colourists’ in the UK after being shortlisted for the Creative Head ‘Most Wanted Colour Expert’ competition and the BHA ‘British Colourist of the Year’.
Abby has featured at countless trade shows in the UK/Europe, several global colour and care campaigns for Wella Professionals, TV shows, commercials, films, music videos and featured in a variety of magazines throughout her 24 year career, 16 years of which she has been a colourist. Throughout her career as a colourist has seen Abby collaborate alongside industry legends Hester Wernert-Rign, Darren Ambrose, Akin Konizi, Gary Gill, Andreas Kurkowitz, Andrea Martinelli, Ernesto Montenovo, Cyrille Brune, Lucian Busuioc.
Abby has a wealth of experience and plethora of knowledge in all colour disciplines; from managing successful colour teams, building colour revenue in salon, freelance technical education and contributions to global campaigns for fashion companies, consumer advertising and major hair product manufacturers.
A visionary in her field of expertise, Abby doesn’t just work with oxidising colour on real human hair, but is also skillful in the art of colouring wefts and wigs for session work. Abby is also highly experienced with direct dye colours, stencils, coloured sprays and gels when getting creative to create forward thinking colour techniques, creating unique and bespoke colour effects.
Abby’s signature colour techniques include her own bespoke freehand balayage inspired ‘Boho Luxe’ technique, advanced colour correction skills, pre-lightening and creative toning techniques and innovative advanced fashion colour techniques.
Most recently, Abby is the first colourist in the world to be requested and invited to join the Wella Professionals global design team in Geneva for short term contract role as the Global Colour Specialist. Abby is most certainly a woman in demand. In 2017 saw Abby working in Munich, Geneva, Berlin, Hamburg, Darmstadt, Porto, Ibiza, London and the Gold Coast in Australia. Now based in Amsterdam, travelling the world alongside Wella Professionals Global Creative Artist and Mogeen bosslady Hester Wernert Rijn as her personal colourist.
Abby now looks very much forward to the future, pursuing her dreams of being a session colourist and building her own Abby Smith Colour education at the Mogeen Haarschool, sharing her passion for colour, extensive knowledge, experiences and creativity to the industry. Abby’s current roles also include Tehcnical Art Director Colourist and Senior Technical educator at Mogeen and Mogeen Haarschool in Amsterdam. Abby also is working freelance alongside Wella Professionals as a Technical Global Creative Artist.